Into Film is “a film education charity that puts film at the heart of the educational and personal development of children and young people aged 5-19 across the UK.” The organisation is the result of a merger between existing charities First Light and Film Club.
Working with Moving Brands, a bespoke display typeface was created from elements of the new identity. The two weights are represented in the master logo and helps connect other parts of the organisation through a shared visual style. The typeface needed to work in a number of different graphic treatments ranging from revealing image through type, to create impact and anticipation, to outlined type that can create subtle, elegant moments.
Identity, creative direction and commission by Moving Brands.